Retailing in a Global, Multichannel World
Cosponsored with Jay H. Baker Retailing Center at The Wharton School, University of Pennsylvania, and the Fashion Institute of Technology
06/20/12 - 06/21/12Fashion Institute of Technology, New York City
- Conference Information
- Agenda
- Articles
- Evaluation
- Photographs
- Presentations 
Agenda
| Wednesday, June 20, 2012 | ||
| Registration | ||
| Welcome and Overview John Deighton, Harvard University, and Executive Director, Marketing Science Institute Steven Frumkin, Dean, Jay and Patty Baker School of Business and Technology, Fashion Institute of Technology Barbara E. Kahn, Director, Jay H. Baker Retailing Center, The Wharton School, University of Pennsylvania Earl Taylor, CMO, Marketing Science Institute | ||
| Opening Remarks Jay H. Baker, Former President and Director, Kohl’s Corporation; Chairman, Jay H. Baker Retailing Center; Trustee, Fashion Institute of Technology Dr. Joyce Brown, President, Fashion Institute of Technology | ||
| The New Rules of Retailing Michael Dart, Principal Head of Private Equity and Strategy, Kurt Salmon Associates | ||
| Panel: The New Rules of Retailing
Moderator: Michael Dart Panelists: Jennifer Hyman, Co-Founder and CEO, Rent the Runway John Mincarelli, Fashion Institute of Technology Marty Staff, Former CEO, Hugo Boss | ||
| Q&A | ||
| Break | ||
| The American Shopper Landscape Steve Coffey, Chief Research Officer, NPD Group | ||
| Panel: New Business Models in Retailing Moderator: John Deighton, Harvard Business School and Executive Director, Marketing Science Institute Panelists: Neil Blumenthal, Co-Founder & Co-CEO, Warby Parker Beth Ferreira, COO, Fab.com Dini Rao, Chief Merchandise Officer, Lot18 Diana Williams, VP of Products & Founder, Joyus | ||
| Lunch | ||
| Multi-Channel Retailing Barbara E. Kahn, Director, Jay H. Baker Retailing Center, The Wharton School, University of Pennsylvania | ||
| Panel: Multi-Channel Retailing
Moderator: Barbara E. Kahn Panelists: Krista Berry, Executive Vice President of Multi Channel Commerce, Kohl’s Department Stores Avi Goldfarb, University of Toronto Brendan Hoffman, President and CEO, Bon-Ton Stores, Inc. Sucharita Mulpuru, Vice President, Principal Analyst Serving eBusiness and Channel Strategy Professionals, Forrester | ||
| Q&A | ||
| Break | ||
| Speakers on Multi-Channel Marketing
John Copeland, Senior Expert in the Marketing and Sales Practice, McKinsey & Company | ||
| Craig Elbert, VP of Acquisition Marketing, Bonobos | ||
| Wrap-Up
Walter J. Salmon, Harvard Business School Barbara E. Kahn, Director, Jay H. Baker Retailing Center, The Wharton School, University of Pennsylvania | ||
| Reception | ||
Thursday, June 21, 2012 | ||
| Registration | ||
| The Global Consumer Steven Frumkin, Dean, Jay and Patty Baker School of Business and Technology, Fashion Institute of Technology | ||
| Panel: The Global Consumer Moderator: Steven Frumkin Panelists: Ken Erickson, CEO, Pacific Ethnography Neil Cole, CEO, Iconix Brand Group, Inc. Melinda Lorenz, Fashion Institute of Technology, Former Global Marketing Director, L'Oreal Cosmetics | ||
| Q&A | ||
| Break | ||
| The In-Store Experience Jeffrey Inman, University of Pittsburgh Phil McGee, Director, Shopper Insights & Category Management, Campbell Soup Company | ||
| Panel: The In-Store Experience Moderator: Jeff Inman Panelists: Michael Gould, CEO, Bloomingdale’s Phil McGee, Director, Shopper Insights & Category Management, Campbell Soup Company Kelly Riemer, Virtual Reality Project Manager, and Nicole Thayer, Shopper Insights and Category Management Virtual Reality Leader, Kimberly-Clark Corporation | ||
| Q&A | ||
| Conclusions
John Deighton, Harvard Business School and Executive Director, Marketing Science Institute Steven Frumkin, Dean, Jay and Patty Baker School of Business and Technology, Fashion Institute of Technology | ||
Copyright 2013 MSI | Contact | Terms of UseMSI and Marketing Science Institute are service marks of the Marketing Science Institute, Inc.