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Fall Board of Trustees Meeting: Informing Intuition

11/15/12 - 11/16/12
Arizona Biltmore, Phoenix, AZ

- Agenda
- Photographs
- Evaluation
- Presentations
- Hotel Accommodations

Insights from research on markets, customers and consumers can enhance the speed and accuracy – and reduce the risk – of business decision making. To be most effective, however, such insights must come in just the right form and arrive at just the right time to be persuasive and “actionable.” While marketers have drawn from adjacent disciplines in the social sciences to understand consumer decision making and behavior, we now need to apply these same approaches to understanding the process of informing managers’ intuitions to improve business practice. Please join us to discover how you can use a broad spectrum of methods and techniques to inform your own and others’ intuition.

Post your attendance on LinkedIn to connect with other attendees both before and after meeting.