Innovating in a Global Environment

Co-sponsored by MSI and the Center for Global Innovation, USC Marshall School of Business

- Agenda
- Conference Summary
- Presentations
- Photographs
- Evaluation Form

Changes in the global environment are transforming marketing strategy. This conference will explore questions, such as: What is the role of innovation in corporate growth strategy and brand positioning, and what is the role of marketing in innovation? How should firms expand into new product categories? What marketing capabilities are required for successful technology commercialization and for startups in new markets? What are the trade-offs in managing diffusion, speed-to-market and product life-cycles? What solutions are critical to a firm's innovation journey, from opportunity identification through concept/product development, and product launch?

Together with the Center for Global Innovation at the USC Marshall School of Business and our co-chair, global innovation expert, Gerry Tellis, we have assembled an outstanding group of academic and business thought leaders to explore how innovation in business models, processes and offerings is helping firms compete successfully in a global environment.

We are pleased to offer special group registration rates of $795 for business and $395 for academic registrants. (The individual rates are $1195 and $595, respectively). Group registration is defined as two or more registrants from the same company or organization. If you wish to register your group, please download a registration form or contact MSI at 617-491-2060 or meetings@msi.org.

Innovating in a Global Environment
Sourindra Banerjee and Carlos Hernandez, 2011 [11-300]
Summarizes proceedings of MSI’s conference, “Innovating in a Global Environment,” held May 17-18, 2011 at the University of Southern California.