Fall Board of Trustees Meeting

Note: Open only to corporate and academic members of the Board of Trustees

Creating and Keeping Customers: The New Basics
Peter Drucker’s decades-old maxim that “the purpose of business is to create and keep a customer” has never been more true than it is today. Despite proliferating digital technologies and recent economic turmoil, certain fundamentals remain to guide marketing insights and activities. Businesses must maintain an “outside in” perspective, innovating to remain relevant to customers’ changing needs. Products and services must create true value and be priced competitively. Mobile and social media that disrupt traditional communications and distribution channels must be used to facilitate new forms of consumer empowerment. Please join us to learn how academic and business thought leaders are rediscovering and applying “the new basics” of marketing.