Service Innovation

- Agenda
- Hotel Accommodations
- Registration

Service innovation creates value for all stakeholders—customers, employees, business owners, network partners, and communities. As more firms seek to create value by innovating in service offerings, processes, and business models, they face new questions and challenges: How can firms identify markets and opportunities for service innovation and growth? What are effective ways for customers to participate in service innovation processes? What platforms and capabilities are required for service innovation in a changing business landscape? How can firms profitably price service solutions? This conference will address these topics in both consumer and business-to-business contexts, including smart services, mobile-to-mobile services, retailing services, and manufactured goods.

The conference will be hosted and co-sponsored by the London Business School; additional academic partners and co-organizers for the conference are: the Center for Services Leadership, Arizona State University (USA), CTF (Centrum för tjänsteforskning) Service Research Center, Karlstad University and Sweden Institute for Innovation and Entrepreneurship, and Center for Competition, Johannes Gutenberg-University of Mainz (Germany).

REGISTRATION FEE

Business: U.S.$1495 (approx. £1000 at time of publication)
Academic: U.S.$600 (approx. £400 at time of publication)

MSI Executive Director Ruth Bolton discusses MSI’s upcoming conference on Service Innovation. (:56)