Events

Big Data

Massachusetts Institute of Technology, Cambridge, MA

Overview:

Marketers have always used the “big data” of their day, beginning with the 19th century mailing lists and targeted catalogs of Montgomery Ward and Sears. The question is: Is today’s “big data” too big for marketers? Exponential increases in data storage and computing speed may challenge the very existence of marketing as an independent business function. Many new-generation marketing and media enterprises are led by software engineers, who embed marketing strategies directly into code, rely on machines to discern consumer tastes, and infer brand sentiment from the digital traffic on social media. This conference takes us to MIT to examine the challenges and opportunities created by this interface of marketing and big data. Please join us as we present some of the latest thinking and discuss the future of marketing in the era of big data.

Related links

Article

Reinventing Society in the Wake of Big Data (2012)

Agenda:

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Accommodations:

Please make your hotel reservations by calling one of the hotels listed below. (Note: the Boston Marriott Cambridge Hotel is closest to the conference venue.) We suggest that you reserve your room as soon as possible. MSI is not holding a block of rooms; rooms are based on availability.

In order of proximity:

Summary:

Dates:

Dec 04 – 05, 2012

Agenda

Location:

Massachusetts Institute of Technology, Cambridge, MA

Accommodations