Events

MSI Events

At MSI conferences, academic speakers offer a first look at new research findings and executive speakers share their knowledge and experiences. In addition, discussion groups and informal exchanges offer the opportunity to share insights that lead to improvements in marketing practice.

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MSI Member Roundtables

MSI roundtables are organized to provide forums for marketers to discuss tactical and strategic challenges and opportunities with peers in “real time.” These groups are made up of 10 or so members from noncompeting companies, who meet approximately twice a year to discuss issues identified by the group.

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