MSI H. Paul Root Award
This award is named in honor of H. Paul Root, who was President of MSI from 1990-98. It is given by members of the Journal of Marketing editorial review board to a paper that has made a significant contribution to the advancement of the practice of marketing, and is cosponsored by the American Marketing Association and the Marketing Science Institute. Before 1996, this award was funded by the Alpha Kappa Psi Foundation and was known as the Alpha Kappa Psi Award.
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