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What Marketers Are Talking About (September 7, 2017)


Insights from MSI
TV ads and search spikes
Post-ad search spikes offer a causal attribution measure that is “responsive, reliable and readily available.” Research by Rex Du, Linli Xu, and Kenneth Wilbur.
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Conference Report
Perspectives on the future of retailing
Academic experts shared findings and top execs from Warby-Parker, Story, and Glossier discussed evolving business models at the June 22-23 Wharton conference.
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Webinar Recording
Lessons from BrandZ top 100 brands
Doreen Wang, Millward Brown, discusses what differentiates the most valuable global brands.
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New Report
13 design elements that shape online CX
Alex Bleier, Colleen Harmeling, and Rob Palmatier examine effects of online “storefront” design elements on customer experience and subsequent purchases.
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Reports
Just released: MSI Working Paper Series
B2B relationship strategies, online design and CX, customer retention, machine learning, shopper research, and more.
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Quoteworthy
“I tell my students: ‘Love your customers.’ It’s the fundamental desire to please and create value for these individuals you have a relationship with. It’s a very heartfelt thing....” Christine Moorman, Duke University
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Coming Up
Integrated Customer Retention Management Workshop
Join us on October 17 for one-day workshop at Columbia University with Eva Ascarza , Peter Fader, Scott Neslin, and Oded Netzer.
MORE >>
 

Top Views
3 must reads from Northwestern’s Alexander Chernev
New view on customer retention
 

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