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What Marketers Are Talking About (September 21, 2017)


Reading list
3 journal must-reads from UMD's Wendy Moe
Selections for marketers, curated by our Academic Trustees
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From the Research Director
What do we know about marketing and firm value?
Gordon Wyner points to progress and new questions on the marketing-finance connection.
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New report
During product recall, do the right thing
Study by Yan Liu, Venky Shankar, and Wonjoo Yun shows that firms should take the long view during product harm crises.
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Webinar recording
Social learning meets image sharing
How visual intelligence can improve marketing efforts, featuring Tom McGrath, Crimson Hexagon
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Reports
MSI Working Paper Series
Product recalls, B2B relationships, online design, customer retention, machine learning, and more
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Quoteworthy
"The customer is not necessarily 'always in charge.' The fact is, only some customers want to get involved with only some of their brands and, even then, only some of the time."– Kevin Lane Keller, Dartmouth College
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Past issues

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