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What Marketers Are Talking About (October 29, 2018)

What Marketers Are
Talking About


Updates from the Marketing Science Institute
October 29, 2018
 
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Top 3 reads for marketers
Prof. Stefan Puntoni recommends articles on income inequality and consumption
Read the Recommendations

Your customers want their personal space too
It’s not just about the best seats. Analyses need to consider preferences to seek or avoid nearby others.
Read the Report

Why advertisers are turning to product placement
As viewers become more adept at avoiding TV ads, product placement still works.
Read the Report

Think differently about brand strategy
Should firms leverage brand equity to drive profits or grow the business? The answer isn’t obvious.
Read the Report

Are you frustrating customers by design?
Tiered structures in customer service may cut costs - but damage reputation over time.
Read the Report

The organic growth playbook
Webinar with Bernard Jaworski, Claremont Graduate University
Watch the Webinar

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