In 10th Year, Immersion Brings Together Top Academics and Exceptional MarketersOct 19, 2017
On October 11-13, nearly 70 marketers gathered in Boston for MSI’s 10th annual Immersion conference. Since 2008 this event has engaged member company marketers in 1-1/2 days of interactive learning.
Curations from Our Academic TrusteesOct 06, 2017
Each month we feature a new reading list and commentary from one of our Academic Trustees – the best thinkers, teachers, and researchers in marketing today.
MSI Welcomes New CEO Cheryl Cramer TotoOct 05, 2017
On October 1, Cheryl Cramer Toto joined MSI as incoming President and CEO. She succeeds Marni Zea Clippinger, who is retiring in December after thirty years of distinguished service and leadership at MSI.
What Marketers Are Talking About (September 21, 2017)Sep 21, 2017
New must-reads, marketing and firm value, product recalls: What's new and newsworthy on the marketing front - from the Marketing Science Institute.
What Should Marketers Read? 3 Selections from UMD’s Wendy MoeSep 18, 2017
Reading list for marketers, curated by our Academic Trustees