What Marketers Are Talking About - October 2014
What’s new and newsworthy on the marketing front—from the Marketing Science Institute.
“Marketing does not equal advertising,” says General Mills CMO Mark Addicks. “Marketing is about identifying, nurturing, and developing markets for growth.”
Yahoo! network analysis shows that adding social network data improves baseline predictions from behavioral and demographic models.
Study of microblogging platform Weibo links tweeting to increased TV viewing.
Wharton’s David R. Bell explains how the real and virtual worlds connect and what that means for Internet sellers.
More self-references in firm agents’ interactions improves customer attitudes and purchase intentions.
Study finds modest effects on consumer attitudes and intentions, but only for utilitarian, high-involvement products.
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