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What Marketers Are Talking About (October 12, 2017)


MSI welcomes new CEO/President
On October 1, Cheryl Cramer Toto joined MSI as President and CEO, succeeding Marni Zea Clippinger.
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How well do recommendation engines work for your product?
Webinar featuring Kartik Hosanagar, The Wharton School
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Featured report: Wider gaps in a flatter world?
Ashish Sood and Christophe Van den Bulte investigate new product diffusion in rich versus poor countries.
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Recent releases
How fan isolation and identification strength shape sponsorship performance
Marc Mazodier, Conor Henderson, and Joshua Beck
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When to use which sentiment extraction tool?
Raoul Kübler, Anatoli Colicev, and Koen Pauwels
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Crisis management strategies and long-term effects of product recalls
Yan Liu, Venkatesh Shankar, and Wonjoo Yun
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Effects of intrafirm relational strategies and structures on performance
Danny Claro, Carla Ramos, Gabriel Gonzalez, and Robert Palmatier
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The winds of change: harnessing growth and doing good in emerging markets
Webinar featuring Rajesh Chandy, London Business School
October 17, 2017, 1 p.m. EDT
REGISTER >>
 

Top Views
3 must reads from Academic Trustee Wendy Moe
The marketing-finance connection
 
 

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