In Memoriam: John U. Farley, 1985-87 Executive DirectorJul 05, 2018
John U. Farley, 1985-87 Executive Director of the Marketing Science Institute, died on April 30, 2018, at his home in Hanover, New Hampshire.
What Marketers Are Talking About - June 2018Jun 01, 2018
Must-reads, insights on influencers, blockchain and marketing
Journal Must-reads from Robert Kozinets, USCMay 23, 2018
Each month we feature a new reading list and commentary from one of our Academic Trustees – the best thinkers, teachers, and researchers in marketing today.
2018-2020 Research Priorities: Marketers’ Strategic ImperativesMay 13, 2018
MSI will solicit and fund “translational” academic research; curate and promote working papers, webinars, and other digital content; and organize events guided by the 2018-2020 Research Priorities.
What Marketers Are Talking About - April 2018Apr 28, 2018
2018 Best Paper Award, 3 must-reads, 2018-2020 research priorities