What Marketers Are Talking About - November 2014
"The product experience is your most important investment,” says MillerCoors CMO Andy England. “Make it so special and so wonderful that people will want to have that experience again."
John Deighton, Harvard Business School, analyzes the data ecosystem that matches sellers to buyers at the individual level.
Why managers should pay attention to the content rather than the volume of online buzz.
Duke’s Carl Mela talks about transforming marketing data into great insights.
Marketers need to encourage customer gratitude, but avoid creating feelings of entitlement.
Important thought piece by Paul Farris, Dominique Hanssens, James Lenskold, and David Reibstein.
About 5% of reviews on a retailer’s website were submitted by actual customers who had not purchased the product.
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