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What Marketers Are Talking About (November 17, 2017)


Q&A with Executive Director Carl Mela
“Where there is disruption, there is opportunity,” says Duke University’s Carl Mela. “The ability to create outstanding engagement at the customer level has never been greater.”
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Do service encounters with robots make people uncomfortable?
Martin Mende, Maura Scott, Jenny van Doorn, Ilana Shanks, and Dhruv Grewal investigate how consumers respond to human-like robots in restaurant settings.
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Finding value (and avoiding pitfalls) in networked-economy markets
Webinar video featuring Rob Kozinets, University of Southern California, and Rebeca Perren, California State University
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“Sales & Marketing Enablement: From Digital Strategy to Strategic Account Management”
Tom Steenburgh and Mike Ahearne will lead Nov. 30 workshop on how to target and manage profitability in a changing sales landscape.
REGISTER >>
 

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