Articles
0 Comments

What Marketers Are Talking About - May 4, 2017

Are you a regular WMATA reader? If so, we'd love to hear from you!
Please take our survey below.
Take Survey
 

REPORT
Can marketers make shopping more fun?

Gameplay, and other incidental activities, can enhance customer experience without costly redesign.
MORE >>
 

INSIGHTS FROM MSI
How search trend data improves sales prediction
Companies can avoid sales prediction errors worth billions of dollars.
MORE >>
 

INSIGHTS FROM MSI
Should advertisers spend more on less-popular keywords?
Kinshuk Jerath and coauthors find a surprising link between keyword search volume and consumer click behavior.
MORE >>
 

REPORT
The power of mobile “precision”
In a large-scale field experiment, "trajectory-based" targeting facilitated higher revenues for the store and the shopping mall.
MORE >>
 

WEBINAR RECORDING
Marketing analytics for data-rich environments
Featuring Michel Wedel and P.K. Kannan, University of Maryland
MORE >>
 

BOOK
Evidence-based insights on marketing impact
Download chapter on "Customer Satisfaction and Product Reviews" from Empirical Generalizations about Marketing Impact, 2nd ed.
MORE >>
 

Most popular
When and how does board-level marketing experience impact firm performance
Advertising spillovers: Evidence from online field experiments
 

Comments:

You must be logged in to leave comments. Please login.

3 WAYS to GET CONNECTED

Business

Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.

More

Academic

Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.

More

Public

The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

More

Featured:

Become a Subscriber

MSI's Online Library of 400+ reports, authored by marketing academics, offers new research and evidence-based insights

Read More

Stay Informed

The MSI Mailing List

Subscribe to our email list to stay informed about upcoming events, news, etc.

Social Media