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What Marketers Are Talking About - May 18, 2017


FROM THE RESEARCH DIRECTOR
Social media versus reality

Scraping the Internet for posts promised to yield insights into consumers, on a grand scale. But has it? Perspective from Gordon Wyner.
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REPORT
The 4 minds of your customers
Science has a lot to say about how customers make decisions. Ryan Hamilton and Uma Karmarkar offer a framework for marketers.
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INSIGHTS FROM MSI
How perceived economic mobility affects shoppers’ choices
Sunyee Yun and Christian Kim find that people who feel financially “stuck” seek more product variety.
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INSIGHTS FROM MSI
Mom was right. Saying “thank you” is important. 
Study shows how firms can “extend the dialogue” with their most valued customers.
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REPORT
Mobile shoppers may shop more often—but buy less
Ju-Yeon Lee and colleagues look at potential adverse effects of mobile channel expansion.
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WEBINAR RECORDING
Social media management from a cultural perspective
Webinar featuring Ashlee Humphreys, Northwestern University
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BOOK
What do we know about innovation diffusion?
Download Executive Summary from Innovation Diffusion and New Product Growth, by Eitan Muller, Renana Peres, and Vijay Mahajan
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