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What Marketers Are Talking About - March 23, 2017


JOURNAL SELECTIONS FROM MSI
Our latest “must-reads” for marketers
Selected from Journal of Consumer Research, International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, and Marketing Science.
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INSIGHTS FROM MSI
Changing decision processes (Spring 2017)
New articles on in-app advertising, managing FOMO, variety-seeking, and product/channel choices.
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REPORT
Brand damage from corporate social misbehavior
Study by Max Backhaus and Marc Fischer shows that the effects can be devastating.

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WEBINAR VIDEO
Beyond an Internet of “one-off solutions”

Intel’s Peter Levin discusses the poetry and plumbing of the consumer IoT.
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REPORT
Does brand advertising boost word of mouth?
Findings by Mitchell Lovett, Renana Peres, and Linli Xu suggest that there’s no free lunch.

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Most popular
5 Things I Know about Marketing – Harvard’s John Deighton
Thoughts on Digitized Customers – Gordon Wyner
 

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