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What Marketers Are Talking About - March 9, 2017


FEATURED
5 things I know about marketing
“Strong brands are a reward, not a goal. They are what you get for doing everything right other than trying to have a strong brand,” says Harvard’s John Deighton.
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INSIGHTS FROM MSI
Leveraging FOMO to win and keep customers
The marketing implications of the “feeling of missing out.”
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REPORT
The power of social coupons
Sara Hanson and Hong Yuan show that coupon-sharing customers’ feelings of social empowerment can benefit firms.

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ARTICLE
Thoughts on digitized customers

From MSI’s Gordon Wyner
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JOURNAL SELECTIONS FROM MSI
Curated knowledge from the leading marketing journals
“Decision comfort” can improve customer experience (Journal of Consumer Research)
Effect of eWOM on sales (Journal of Marketing Research)

Digital disruption: Insights from Spotify (International Journal of Research in Marketing)
 

ARTICLE
Investing in mobile can pay off later
Marketers should look at the entire multi-device journey, not just the final click.

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WEBINAR VIDEO
New frontiers in mobile marketing using data analytics
From “Best of MSI” webinar series, Anindya Ghose discusses recent studies measuring the effectiveness of mobile marketing promotions.

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REPORT
Do TV ads affect online chatter?
Gerard Tellis and Seshadri Tirunillai investigate effects of TV campaigns on metrics of consumer reviews and blogs.

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Most popular
Most-downloaded paper offers framework on customer experience
What should marketers read? Our Academic trustees tell us
 

Top search
Consumer behavior
 
 

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