What Marketers Are Talking About - July 2014
What’s new and newsworthy on the marketing front—from the Marketing Science Institute.
Accountants are evolving balance sheets to include brands and they are doing this without reference to marketers.
Consumer search for durable goods is more extensive, focused, and informative of choice than is commonly reported, suggesting new strategies for marketing intervention.
Sandy Jap of Emory University offers marketing insights drawn from two studies of trust in B2B partnerships.
The way firms manage “transformational relationship events” can have important impacts on sales performance and customer loyalty.
This historical analysis may help managers make the case for future paradigm-changing technologies.
How do changes in one side of a market affect prices on the other side?
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