What Marketers Are Talking About - July 2013
People love their mobile devices, but mobile ads? Not so much. A Millward Brown study takes an in-depth look.
From BuzzFeed’s Jonathan Perelman: Be compelling, don’t trick people, think about distribution.
Andrew Stephen, University of Pittsburgh, finds that for Twitter and Facebook, social “pumps”—users who post frequently—may be just as important as social “hubs.”
Managers should proceed with caution: Stated purchase intentions are strong—but imperfect—predictors of purchasing.
As U.S. law on design piracy is debated, this study examines the impact of fashion knockoffs on sales of original designs.
University of Washington Prof. Robert Palmatier offers some practical wisdom on navigating the buyer-seller relationship.
Michael Norton, Harvard Business School (coauthor of Happy Money: The Science of Smarter Spending), discusses how operational transparency can improve customer relationships.
Consumers who write about products and services on online forums offer a goldmine of marketing insights.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.