What Marketers Are Talking About - January 2015
What should marketers read? Our academic experts offer their recommendations.
Report by Bobby Calder, Mathew Isaac, and Edward Malthouse earned the 2014 MSI Top Download Award.
“It’s as if the Internet has broken free of the Web and is now everywhere around us,” says GWU’s Donna Hoffman. What does that mean for marketers?
Brian Murtha, Sundar Bharadwaj, and Christophe Van den Bulte offer a nuanced look at how and when to build ties between buyer and seller teams.
With plummeting demand, many print newspapers are raising subscription rates by 40-60%. Why does this strategy makes sense?
Gil Appel, Barak Libai, and Eitan Muller show how freeware growth patterns depart from the lifecycle patterns of traditional products.
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