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What Marketers Are Talking About - April 6, 2017


INSIGHTS FROM MSI
How product/channel decisions influence customer value
Featuring research by Chun-wei Chang, Jonathan Zhang, and Scott Neslin
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CONFERENCE REPORT
Harnessing marketing analytics for business impact
Summary of MSI’s February 6-7, 2017, conference with the UCLA Morrison Center for Marketing and Data Analytics
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WEBINAR VIDEO
Curiosity at work 
Boston College’s Spencer Harrison discusses how curiosity can help people be more creative, and how to spark creativity in employees.
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REPORT
Is positive WOM always a good thing?
Consumers may feel increasing pressure to perform as well with the product as those who recommended it, say David Alexander and Sarah Moore.

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WEBINAR VIDEO
How transparency improves consumer and employee experiences

Harvard’s Tami Kim discusses how operational transparency can offer low-cost strategic advantages in service settings.
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REPORT
TV ads and online search spikes
How TV advertisers should (or should not) leverage post-ad search spikes, by Rex Du, Linli Xu, and Kenneth Wilbur

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ARTICLE
Where customers and companies meet
A perspective on organizational frontlines by Research Director Gordon Wyner.
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Most popular
Journal must-reads for marketers
Brand damage from corporate social misbehavior
 

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