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What Marketers Are Talking About - April 20, 2017


REPORT
2017 Best Paper looks at CMO role and firm value
When and how does board-level marketing experience contribute to firm performance? By Kimberly Whitler, Ryan Krause, and Donald Lehmann
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ARTICLE
Impact of online ads on competitors
In Journal of Marketing Research, Navdeep Sahni analyzes advertising spillover, using data from randomized field experiments on a restaurant-search website.
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INSIGHTS FROM MSI
How, when and where in-app ads pay off
Research by Liye Ma and Baohong Sun uncovers new opportunities to improve targeting.
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REPORT
Monetizing online content
Study shows important direct and indirect effects of New York Times metered paywall.

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REPORT
Customer engagement and the role of stigma

Martin Mende and coauthors look at marketing strategies to promote an online health community.
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WEBINAR RECORDING
How to market the consumer IOT
Presented by George Washington University's Donna Hoffman and Tom Novak.

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BOOK
Shopper marketing: Research and practice
Download Executive Summary from “Relevant Knowledge Series” book, Shopper Marketing, by Venkatesh Shankar
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Most popular
How product/channel decisions influence customer value
Harnessing marketing analytics for business impact
 

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