Academic Trustees Reading List
What Should Marketers Read? Academic Trustees Offer Their Choices from 2014
At the end of 2014, we asked MSI’s Academic Trustees to review the past year’s journal articles and recommend a few must-reads for marketers. Here’s our list, with links to their comments and full articles.
“Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning” by Jan-Benedict E. M. Steenkamp and Inge Geyskens, Marketing Science, January-February 2014
“Predicting Individual Behavior with Social Networks“ by Sharad Goel and Daniel Goldstein, Marketing Science, January-February 2014
“The Importance of the Raw Idea in Innovation: Testing the Sow's Ear Hypothesis” by Laura Kornish and Karl Ulrich, Journal of Marketing Research, February 2014
"Money, Status, and the Ovulatory Cycle" by Kristina Durante, Vladas Griskevicius, Stephanie Cantú, and Jeffry Simpson, Journal of Marketing Research, February 2014
“Going for Gold: Investigating the (Non)sense of Increased Advertising Around Major Sports Events” by Maarten Gijsenberg, International Journal of Research in Marketing, March 2014
"The Role of Sponsorship Fit for Changing Brand Affect: A Latent Growth Modeling Approach” by Marc Mazodier and Pascale Quester, International Journal of Research in Marketing, March 2014
“Tablets, Touchscreens and Touchpads: How Varying Touch Interfaces Trigger Psychological Ownership and Endowment” by Stevan Adam Brasel and James Gips, Journal of Consumer Psychology, April 2014
“Because I (Don't) Deserve It: How Relationship Reminders and Deservingness Influence Consumer Indulgence” by Lisa Cavanaugh, Journal of Marketing Research, April 2014
“Happiness from Ordinary and Extraordinary Experiences” by Amit Bhattacharjee and Cassie Mogilner, Journal of Consumer Research, June 2014
“Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception” by Eric Anderson and Duncan Simester, Journal of Marketing Research, June 2014
“Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions” by Yakov Bart, Andrew Stephen, and Miklos Sarvary, Journal of Marketing Research, June 2014
“Competently Ordinary: New Middle Class Consumers in the Emerging Markets” by Olga Kravets and Ozlem Sandikci, Journal of Marketing, July 2014
“Slim by Design: Redirecting the Accidental Drivers of Mindless Overeating” by Brian Wansink and Pierre Chandon, Journal of Consumer Psychology, July 2014
“Judging a Part by the Size of Its Whole: The Category Size Bias in Probability Judgments” by Mathew Isaac and Aaron Brough, Journal of Consumer Research, August 2014
“Listening in on Social Media: A Joint Model of Sentiment and Venue Format Choice” by David Schweidel and Wendy Moe, Journal of Marketing Research, August 2014
“Analyzing Customer Experience Feedback Using Text Mining: A Linguistics-Based Approach” by Francisco Vaillarrel Ordones, Babis Theodoulidis, Jamie Burton, Thorsten Gruber, and Mohamad Zaki, Journal of Service Research, August 2014
“Social Networks, Personalized Advertising, and Privacy Controls” by Catherine Tucker, Journal of Marketing Research, October 2014
“A Meaningful Embrace: Contingent Effects of Embodied Cues of Affection” by Rhonda Hadi and Ana Valenzuela, Journal of Consumer Psychology, October 2014
“Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity” by Markus Giesler and Ela Veresiu, Journal of Consumer Research, October 2014
“When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements” by George Newman, Margarita Gorlin, and Ravi Dhar, Journal of Consumer Research, October 2014
“Ideological Challenges to Changing Strategic Orientation in Commodity Agriculture” by Melea Press, Eric Arnould, Jeff Murray, and Katherine Strand, Journal of Marketing, November 2014
“Willing to Pay More, Eager to Pay Less: The Role of Customer Loyalty in Price Negotiations” by Jan Wieseke, Sascha Alavi, and Johannes Habel, Journal of Marketing, November 2014
“Managing Customer Profits: The Power of Habits” by Denish Shah, V. Kumar and Kihyun Hanna Kim, Journal of Marketing Research, December 2014
“Employee Based Brand Equity: Why Firms With Strong Brand Equity Pay Their Executives Less,” Nader Tavassoli, Alina Sorescu, and Rajesh Chandy, Journal of Marketing Research, December 2014
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