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MSI Welcomes New CEO Cheryl Cramer Toto

On October 1, Cheryl Cramer Toto joined MSI as incoming President and CEO. She succeeds Marni Zea Clippinger, who is retiring in December after thirty years of distin­guished service and leadership at MSI.

As President, Cheryl will provide overall leadership and direction to MSI staff and work with the Executive Committee to drive future strategy. She will work with Marni until the end of the year to ensure a smooth transition in leadership.

“Cheryl is a wonderful choice to lead MSI into its next chapter,” said Marni. “She will build on MSI’s unique strengths and resources—in partic­ular, the commitment and intellectual firepower of our members and academics—and find new ways for MSI to thrive and deliver value to its members and the field of marketing.”

“Cheryl brings a proven record of leading organizational transformation and growth,” said Ed Buckley, chair of the MSI Executive Committee. “Equally important, we believe she will build on our strong cultural foun­dation of collaboration and inclusiveness across members, our academic partners, and the MSI staff.”

Cheryl comes to MSI with over 20 years of experi­ence in the publishing, education, and media arenas. Over a10-year tenure at Houghton Mifflin Harcourt, she launched and led multiple new businesses in consumer, early learning, and digital publishing. From 2012–2016, as Senior Vice President of Strategy and Devel­opment, she led the company’s transformation to become a digital leader in “lifelong learning” products and led a stand-alone devel­opment studio publishing mobile games for learning.

Following her decade at HMH, she led multiple transformation initiatives for leading publishing and education organizations as an interim COO and General Manager. She headed a joint venture between U.S. News & World Report and Shorelight Education, led channel strategy and operations for higher educa­tion publisher Cengage, and served as Interim COO for The Future Project, a social entrepreneurial venture. Cheryl began her career in equity research with J.P. Morgan, after receiving a B.A. from Dartmouth College. She holds an M.B.A. from The Wharton School.

“I’m thrilled to have the opportunity to lead MSI at an impor­tant point in its history,” she said. “I am honored to join the tal­ented team, deeply committed Board and renowned academics who have built this exceptional organization, and I look forward to working together to accelerate the long-term success of MSI.”

Cheryl lives in Brookline, Massachusetts with her family. She is an active volunteer in her local school and community. She has held board seats at The MIT Press, the Software & Information Industry Association, and The Boys and Girls Club of Middlesex County. She will be running her first marathon in New York City on November 5.

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