Top Ten 2017 ArticlesDec 19, 2017
Our most popular 2017 articles
3 Must-Reads for Marketers from Dartmouth’s Peter GolderDec 18, 2017
Each month we feature a new reading list and commentary from one of our Academic Trustees – the best thinkers, teachers, and researchers in marketing today.
What Marketers Are Talking About (November 17, 2017)Nov 17, 2017
"It's never been a better time to be a marketer" - Q&A with Exec Dir Carl Mela
Q&A with Executive Director Carl MelaNov 14, 2017
In July 2017, Carl Mela of Duke University began his two-year appointment as MSI’s Executive Director. He is a data scientist best known for his work on the effects of marketing activity on brand equity as well as the role of the internet and new media on consumer and firm behavior.
What Marketers Are Talking About (October 26, 2017)Oct 26, 2017
New journal must-reads, detecting fake product reviews, engaging in emerging markets