Insights from MSI - 2017 Issue 1Mar 10, 2017
For members only, Insights from MSI offers access to new research, ahead of journal publication. Each issue features managerial summaries of MSI working papers and other new reports.
How Product/Channel Decisions Influence Customer ValueMar 10, 2017
And what marketers can do about it
Feeling Financially “Stuck” and Variety SeekingMar 10, 2017
Perceived economic mobility is key.
How, When, and Where In-app Ads Pay OffMar 08, 2017
Study points to untapped opportunities to improve targeting strategies.
Leveraging “FOMO” to Win and Keep CustomersMar 08, 2017
The feeling of missing out can be a boon or bane for marketers.