MSI Organizes for the FutureJul 16, 2018
“We are excited to bring new talent into the Marketing Science Institute to ensure that we continue to evolve to meet the changing needs of our corporate and academic partners,” said CEO Cheryl Toto. “I’m thrilled to have these three executives in pivotal roles here at MSI to help shape the future of the organization.”
In Memoriam: John U. Farley, 1985-87 Executive DirectorJul 05, 2018
John U. Farley, 1985-87 Executive Director of the Marketing Science Institute, died on April 30, 2018, at his home in Hanover, New Hampshire.
What Marketers Are Talking About - June 2018Jun 01, 2018
Must-reads, insights on influencers, blockchain and marketing
Journal Must-reads from Robert Kozinets, USCMay 23, 2018
Each month we feature a new reading list and commentary from one of our Academic Trustees – the best thinkers, teachers, and researchers in marketing today.
2018-2020 Research Priorities: Marketers’ Strategic ImperativesMay 13, 2018
MSI will solicit and fund “translational” academic research; curate and promote working papers, webinars, and other digital content; and organize events guided by the 2018-2020 Research Priorities.