2018-2020 Research Priorities: Marketers’ Strategic Imperatives
In April, MSI announced new Research Priorities for 2018-2020. Moving ahead, MSI will solicit and fund “translational” academic research; curate and promote working papers, webinars, and other digital content; and organize events guided by these strategic imperatives:
“More than 500 senior marketers participated in the priority-setting process, and we truly appreciate their engagement,” said MSI CEO Cheryl Toto. “As part of a unique group of future-oriented companies, they are helping to shape the future direction of academic research in marketing and accelerating the development of knowledge to fuel better marketing decisions.”
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.