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2018-2020 Research Priorities: Marketers’ Strategic Imperatives

In April, MSI announced new Research Priorities for 2018-2020. Moving ahead, MSI will solicit and fund “translational” academic research; curate and promote working papers, webinars, and other digital content; and organize events guided by these strategic imperatives:

Cultivating the Customer Asset

The Evolving Landscape of Martech and Advertising

The Rise of Omnichannel Promotion and Distribution

Capturing Information to Fuel Growth

Organizing for Marketing Agility

“More than 500 senior marketers participated in the priority-setting process, and we truly appreciate their engagement,” said MSI CEO Cheryl Toto. “As part of a unique group of future-oriented companies, they are helping to shape the future direction of academic research in marketing and accelerating the development of knowledge to fuel better marketing decisions.”

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2018-2020 Research Priorities Booklet

 

 

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