Articles
0 Comments

What Marketers Are Talking About - June 29, 2017


ARTICLE
Top journal awards to 2017-19 ED Carl Mela
Download award-winning papers on building brands and online search behavior (from INFORMS).
MORE >>
 

ARTICLE
Managing in-store traffic flow
How retailers can speed up (or slow down) their shoppers (Journal of Consumer Research)
MORE >>
 

REPORT
The benefits of being in the moment
How "ephemeral" messaging on social media can boost consumer trust and satisfaction, by Ran Kivetz and Daniel He
MORE >>
 

CONFERENCE REPORT
Customer experience beyond the hype
What’s real and what’s next, the building blocks of CX, and more: Summary of MSI’s Spring Board of Trustees Meeting
MORE >>
 

ARTICLE
Revisit: Findings and frameworks on 7 key issues for marketers
Top honors from the American Marketing Association for articles in MSI-Journal of Marketing special issue.
MORE >>
 

WEBINAR RECORDING
Customer-based corporate valuation
Wharton’s Pete Fader discusses how to use common customer metrics to enhance firm valuation models.
MORE >>
 

REPORT
What drives metrics use in marketing mix decisions?
Ofer Mintz and coauthors offer important insights for executives in global settings.
MORE >>
 

TOP VIEWS IN JUNE
A better way to measure ad effectiveness
The “new” marketing science of experimental design

Comments:

You must be logged in to leave comments. Please login.

3 WAYS to GET CONNECTED

Business

Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.

More

Academic

Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.

More

Public

The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

More

Featured:

Become a Subscriber

MSI's Online Library of 400+ reports, authored by marketing academics, offers new research and evidence-based insights

Read More

Stay Informed

The MSI Mailing List

Subscribe to our email list to stay informed about upcoming events, news, etc.

Social Media