Articles

Journal Selections from MSI

Curated knowledge from the leading marketing journals

To help our members better understand and access that best current thinking in the marketing field, “Journal Selections from MSI” highlights recent academic work from the top marketing journals. Our selected articles are noteworthy for their managerial relevance and potential to improve marketing practice.

April 2017

You can browse past issues of “Journal Selections from MSI” and read them online. 

October 2016

June 2016

November 2015

April 2015

September 2014

March 2014

October 2013

June 2013

December 2012

April 2012