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Journal Selections from MSI (October 2016)


New tool to predict consumer spending
More accurate prediction of wallet size and share when competitive data are unavailable.
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“Yes/no” format gets people to click
Two experiments examine consumer response rates and participation.
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Does customer participation always benefit NPD?
Effects vary by industry, market, and stage of development process.
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Monitoring brand perceptions in real time
Novel approach uses social media data to create perceptual map.
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“Decision comfort” can improve customer experience
Making consumers comfortable with their decision can pay off.
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Do hashtags signal a new brand entity?
Social-media-based interactions aggregate to form “brand publics.”
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“Big search” data yields competitive maps
New approach enables visualization of complex market structures
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Do online ratings reflect actual product quality?
Study says no, consumers trust them more than they should.
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Effect of eWOM on sales
Meta-analysis offers generalized empirical findings – what works and what doesn’t.
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Digital disruption: Insights from Spotify
Overall revenue effects of free and paid streaming are positive.
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Marketing campaigns can increase multichannel shoppers and profits
Most effective campaign did not rely on financial incentives.
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Online data improves TV forecasting
Consumers reveal their offline preferences through social posting activity.
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Past issues of Journal Selections from MSI

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