Journal Selections from MSI (April 2017)
Curated knowledge from the leading marketing journals
Featuring articles from the International Journal of Research in Marketing, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science that are noteworthy for their managerial relevance and potential to influence marketing practice.
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New insights into consumer behavior in the “physical world”
A ‘Wide’ Variety: Effects of Horizontal Versus Vertical Display on Assortment Processing, Perceived Variety, and Choice by Xiaoyan Deng, Barbara E. Kahn, H. Rao Unnava and Hyojin Lee, Journal of Marketing Research (free access until April 28, 2017)
Altering Speed of Locomotion by Bram Van Den Bergh, Nico Heuvinck, Gaby A. C. Schellekens, and Iris Vermeir, Journal of Consumer Research
The big picture: Marketing actions really do matter
Relating Online, Regional, and National Advertising to Firm Value by Shrihari Sridhar, Frank Germann, Charles Kang, and Rajdeep Grewal, Journal of Marketing (free access until April 28, 2017)
Stock Returns on Customer Satisfaction Do Beat the Market: Gauging the Effect of a Marketing Intangible by Claes Fornell, Forrest V. Morgeson III, and G. Tomas M. Hult, Journal of Marketing (free access until April 28, 2017)
Getting product design and assortment right
Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share by Rupinder P. Jindal, Kumar R. Sarangee, Raj Echambadi, and Sangwon Lee, Journal of Marketing (free access until April 28, 2017)
The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence by Sungtak Hong, Kanishka Misra, and Naufel J. Vilcassim, Journal of Marketing (free access until April 28, 2017)
Mastering engagement and motivating the salesforce
Competitive Advantage Through Engagement by V. Kumar and Anita Pansari, Journal of Marketing Research (free access until April 28, 2017)
Dynamic Incentives in Sales Force Compensation by Olivier Rubel and Ashutosh Prasad, Marketing Science (free access)
New models: Advances in attribution and choice models
Capturing Context-Sensitive Information Usage in Choice Models via Mixtures of Information Archetypes by Joffre Swait, Monica Popa, and Luming Wang, Journal of Marketing Research (free access until April 28, 2017)
Mapping the Customer Journey: Lessons Learned from Graph-based Online Attribution Modeling by Eva Anderl, Ingo Becker, Florian von Wangenheim, and Jan Hendrik Schumann, International Journal of Research in Marketing (free access)
New insights in the online world
Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising by Navdeep S. Sahni, Journal of Marketing Research (free access until April 28, 2017)
Goals and stressors
The Effect of Stress on Consumer Saving and Spending by Kristina M. Durante and Juliano Laran, Journal of Marketing Research (free access until April 28, 2017)
Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment by Yanwen Wang, Michael Lewis, Cynthia Cryder, and Jim Sprigg, Marketing Science (free access)
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