Insights from MSI - 2017 Issue 1
This issue focuses on MSI’s Research Priority #3: Making sense of changing decision process(es). As consumers engage with firms through complex journeys and paths to purchase, how can marketers influence their decisions at the right time in the right context?
How, when, and where in-app ads pay off
Study points to untapped opportunities to improve targeting strategies.
Feeling financially "stuck" and variety seeking
Perceived economic mobility is key
Leveraging "FOMO" to win and keep customers
The feeling of missing out can be a boon or bane for marketers.
How product/channel decisions influence customer value
And what marketers can do about it
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