Insights from MSI - 2016 Issue 1
A better way to measure ad effectiveness
A new "ghost ad" approach, implemented via the Google Display Network, offers more accountability for advertising spending.
The value of device-switching customers
Investing in mobile can pay off later, in conversion on fixed devices.
What are the right benchmarks for your social media metrics?
Perceptual mapping provides a more nuanced "voice of the customer."
The benefits of ambidextrous salespeople
New study with implications for salesforce management
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