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Insights from MSI - 2016 Issue 1

A better way to measure ad effectiveness
A new "ghost ad" approach, implemented via the Google Display Network, offers more accountability for advertising spending.

The value of device-switching customers
Investing in mobile can pay off later, in conversion on fixed devices.

What are the right benchmarks for your social media metrics?
Perceptual mapping provides a more nuanced "voice of the customer."

The benefits of ambidextrous salespeople
New study with implications for salesforce management

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Ten Highlights from 2016

A year at the Marketing Science Institute: we look back on ten events and initiatives through the eyes of our members, academics and staff.

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