Insights from MSI - 2016 Issue 1
A better way to measure ad effectiveness
A new "ghost ad" approach, implemented via the Google Display Network, offers more accountability for advertising spending.
The value of device-switching customers
Investing in mobile can pay off later, in conversion on fixed devices.
What are the right benchmarks for your social media metrics?
Perceptual mapping provides a more nuanced "voice of the customer."
The benefits of ambidextrous salespeople
New study with implications for salesforce management
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to MSI.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.