Insights from MSI - 2016 Issue 2
This issue focuses on MSI’s Research Priority #4: New data, new methods, and new skills: How to bring it all together?
Why firms should invest in social media
Firm content on social media strengthens the effect of TV and email marketing.
How customers feel about your data practices
And what companies can do about it.
Detecting customer milestones in cross-channel data
New method extracts timely customer knowledge in big data.
Mobile diaries in marketing research
Diaries can capture what metered measures miss.
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