Insights from MSI - 2015 Issue 3
How, when, and where consumers search on mobile
Contrary to conventional wisdom, consumers search for product and price information at all locations and times.
Using search trend data Improves sales predictions
Firms can use aggregated search query data to predict how well their brands will do—and how well the competition is faring.
The new rules of branded content marketing
Marketers proceed with caution: Consumers want to socialize on social media.
How board-level marketing experience improves firm value
Marketers can help convert knowledge about consumers, competitors, and the market into successful strategies.
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