In Memoriam: Katherine E. Jocz

Kathy Jocz, longtime former MSI staff member and friend to many in the MSI community, died of cancer at her home in Tyringham, Massachusetts on February 5, 2017.  She was 68 years old. 

Kathy was born in Chicago on March 15, 1948, to Frederick Carl Bock and Helen Elizabeth Bock (Lossman).  Kathy attended Carleton College, where she obtained a degree in philosophy in 1968.  After graduation, she moved to Cambridge, where she worked first at MIT in the Registrar’s Office, and then at the consulting firm Bolt, Beranek and Newman, where she was an editor and writer.  In Cambridge, she met artist Daniel Jocz, and the two were married in 1982.

Kathy joined MSI in 1975 as Editorial Director.  By the time she left in 2001, she was Vice President, Research Operations, overseeing MSI’s academic research program and publications.  During her time at MSI, Kathy shepherded hundreds of research proposals and papers through the review, funding, and publication process, helping countless scholars refine their work and advance the field of marketing.  She also served on the MSI Executive Committee, participated in strategic planning, and headed the development of MSI’s first website and integrated relational customer database.  She was active in the marketing field outside of MSI, and served for twelve years on the editorial review board of the Journal of Marketing. She also served on the board of directors of the Association for Consumer Research, and as a member of committees for the annual Marketing and Public Policy conferences, and the U.S. Census Bureau Advisory Committee.

Many of MSI’s former Executive Directors worked closely with Kathy during their terms of service, including two-time Executive Director Donald R. Lehmann of Columbia Business School, who said:  “Kathy was one of those rare individuals who cared little about recognition or personal reward and deeply about helping others. She was the kind of person every organization needs to thrive. She was instrumental in teaching me what MSI was and could be. Her intellectual and humane contributions were a major factor in making MSI what it is today.”

Kathy left MSI in 2001 to become director of networks and relationships and thought leader at Marketspace, a Monitor Group company.  In 2005 she moved to the Harvard Business School where she worked with Professor John A. Quelch and co-authored two books, Greater Good: How Good Marketing Makes for Better Democracy, Harvard Business Press, 2008, and All Business is Local: Why Place Matters More Than Ever in a Global, Virtual World, Portfolio/Penguin, 2012.  Both books were translated into Chinese and Vietnamese, All Business Is Local was also translated into Korean and Portuguese.  Her other publications include articles in the Harvard Business Review, Marketing Management, AdAge, and the Journal of Public Policy and Marketing.  Reflecting on their work together, John Quelch said that theirs “…was the most rewarding and productive partnership of my professional career.”

In 2011, Kathy and Dan sold their house in Cambridge and moved to live full time in the home that they built together in Tyringham, Massachusetts, in the foothills of the Berkshire Mountains.  The home was a true labor of love, built over a period of many years, on weekends and summer vacations.  There they engaged in their favorite activity, as Dan put it, their “mutual ambition for doing nothing together, the best times.”  They also traveled and enjoyed frequent visits to New York City, where they owned an apartment. 

Kathy’s family and friends will remember her for her kindness, her keen intelligence, her integrity and her loyal friendship.  MSI’s president and CEO, Marni Clippinger, who worked with Kathy for many years, said, “Those of us who were lucky enough to have worked with Kathy knew her quiet brilliance, her extraordinary competence, her courage, and her compassion.  Even after she left MSI, she continued to work with us, authoring a tribute to the Executive Directors and a history of MSI that we used during our 50th anniversary celebration.  She was a wonderful colleague and a loyal friend.  We all mourn her loss.”

In addition to her husband, Dan, Kathy is survived by her sister Heidi Teraberry, of Arvada, Colorado, and her brother Wyman H. Bock of Cheam and Cornwall, England, and two nephews.



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