Customerization: Marketing Driven by the CustomerJan 01, 2000
In the new e-world of commerce, many companies are shifting the controls in marketing from the seller to the buyer. Here, scholars examine the benefits and challenges of a new business paradigm.
Understanding Product-Country ImageJan 01, 2000
German engineering, Swedish design, Japanese technology: this study examines the product marketing value of country image.
Why Consumers Pay More for National BrandsJan 01, 2000
What accounts for the price premium consumers will pay for national brands? This study finds that brand image plays a key role—at least for some consumers segments.
Listening to Consumer Privacy ConcernsJan 01, 2000
Can marketers allay consumers’ privacy concerns and still obtain the customer information they need? Yes, suggest the findings of a national consumer survey.
Departing Executive Director Rohit Deshpandé Reflects on MSI SojournApr 15, 1999
In July, Rohit Deshpandé will end his two-year appointment as MSI's executive director. In that position, he has been responsible for shaping MSI's…