Best Firms More Alike Than Different—Around the GlobeJan 01, 1997
Regardless of country of origin, successful companies use similiar organizational strategies.
Learning and Business Performance: A Study of Two IndustriesJan 01, 1997
In any industry, the ability to learn is vital. But which learning style is appropriate? And what impact does learning have on performance?
Do Marketing Policies Change Consumer Behavior in the Long Run?Jan 01, 1997
As manufacturers increase trade promotions, how does this affect consumers’ long-term purchasing behavior?
Consumers and Brand Stretches: Keeping Customers HappyJan 01, 1997
Line extensions may boost—or contradict—self-image. Here, researchers examine how ownership affects consumer response.
A New Look at Long-term ProfitabilityJan 01, 1997
How can managers allocate resources to get the most out of their marketing dollars? Here, researchers offer new tools to address an old problem.