Listening to Consumer Privacy ConcernsJan 01, 2000
Can marketers allay consumers’ privacy concerns and still obtain the customer information they need? Yes, suggest the findings of a national consumer survey.
Departing Executive Director Rohit Deshpandé Reflects on MSI SojournApr 15, 1999
In July, Rohit Deshpandé will end his two-year appointment as MSI's executive director. In that position, he has been responsible for shaping MSI's…
David Reibstein of the Wharton School Named MSI Executive DirectorMar 15, 1999
On July 1, David J. Reibstein from the Wharton School at the University of Pennsylvania, began a two-year term as the executive director of the Marketing…
Is Marketing Critical to High Tech Success?Jan 01, 1999
What separates high tech winners from losers? Industry watchers point to top-notch R&D and manufacturing, but these researchers make the case that marketing capability sharpens the competitive edge.
Innovation and Management ControlJan 01, 1999
New products can be a high stakes gamble for firms, and managers may resist giving NPD teams the autonomy they need. How much management control is too much? This study offers some answers.