Infomediaries and the Retail ChannelJan 01, 2003
Researchers model the effects of Internet referral services—and come to some surprising conclusions.
How Container Shapes Affect Pouring and ConsumptionJan 01, 2003
This study has important implications for managers and policy makers alike.
What Drives New Product Take-off?Jan 01, 2002
Price decreases and new firm entry affect supply and demand curves. How does this affect sales take-off for product innovations?
Weighing the Benefits of PromotionJan 01, 2002
This study takes a close look at promotions’ impact on retailers and manufacturers.
What Is Lost When a Customer Leaves?Jan 01, 2002
This profitability model includes customers’ social interactions, and calculates the cost of customers lost—to competitors or your own company.