Capturing Visit Behavior Over TimeJan 01, 2001
By developing a model that captures the changes in online visit behavior, Wendy Moe and Peter Fader identify promising new target segments for e-tailers.
Profiling High Performing Asian FirmsJan 01, 2001
Successful firms in six Asian countries share key organizational characteristics—among them, innovativeness and a market orientation.
Understanding Brands Across CulturesJan 01, 2001
Do global brands have universal meaning? Yes and no, suggests this study of brand “personality.”
Measuring Consumer Willingness to PayJan 01, 2001
The lottery procedure described in this study offers marketers a new tool in determining optimal pricing.
Incumbency, Size, and Radical InnovationMay 01, 2000
Are large, incumbent firms less likely to produce radical breakthroughs? This study suggests that the “incumbent's curse” may actually be a decided advantage in the competitive arena of new product development.