What Marketers Are Talking About - November 2016Nov 22, 2016
What's new and newsworthy on the marketing front - from the Marketing Science Institute.
MSI and AMA Partner on Journal of Marketing Special IssueNov 21, 2016
The November issue of Journal of Marketing provides a comprehensive review of what is known on the topics that are most important to MSI members.
The Power of Collaboration: Letter from President Marni ClippingerNov 18, 2016
In 2015, we embarked on a strategic review in an effort to better understand where MSI fits in the universe of similar organizations, what sets us apart, and how to make the MSI relationship even more valuable for our corporate and academic members.
6 Expert Views on the Consumer Internet of ThingsNov 03, 2016
Highlights from presentations at MSI's conference "Marketing in the Consumer Internet of Things" on September 30, 2016, at George Washington University.
Report Outlines Challenges of Understanding Digitized CustomersNov 02, 2016
A new report identifies six research priorities for academic-industry collaboration on the topic, “Understanding Digitized Customers in Digitized Environments.”