Optimizing TV Ad Buy via Brand Search ResponseAug 09, 2017
How ads influenced brand searches, minute by minute
Is Service Transition a Silver Bullet for B2B Firms?Aug 07, 2017
When it makes sense to invest—and when it doesn't
Anticipating Customers’ Next StepsAug 07, 2017
How marketers can fully capitalize on smartphones' expanded potential to improve mobile campaigns and customer experiences
Can Loyalty Programs Go Wrong?Jul 26, 2017
A managerial dilemma: Loyalty reward programs can drive incremental revenue, but they may damage relationships with high-value customers who don’t reach their program goals.
5 Things I Know About Marketing – Scott McDonald, The ARFJul 19, 2017
"Marketers often live inside their own brand bubble, imagining that consumers are paying much closer attention than, in fact, they are," says ARF President Scott McDonald. "At best, people are paying partial attention. . . . This is one of the reasons why advertising needs to be sustained."