5 Things I Know About Marketing – Gerald Zaltman, Harvard Business SchoolDec 08, 2016
"Marketing is a world populated by major blank spaces. The willingness and skill to imagine what is missing is what generates big insights," says Gerald Zaltman. "This is how visionaries lead. They see data not as goal lines but as springboards for thinking and planning."
Carl Mela Named 2017-19 MSI Executive DirectorDec 06, 2016
At the November 2016 Trustees Meeting, Carl F. Mela of the Fuqua School of Business at Duke University was announced as MSI Executive Director for 2017-19.
7 Top Issues for Marketers: Findings and FrameworksNov 25, 2016
Journal of Marketing special issue offers comprehensive review of MSI's research priority topics.
What Marketers Are Talking About - November 2016Nov 22, 2016
What's new and newsworthy on the marketing front - from the Marketing Science Institute.
MSI and AMA Partner on Journal of Marketing Special IssueNov 21, 2016
The November issue of Journal of Marketing provides a comprehensive review of what is known on the topics that are most important to MSI members.