Q&A with Executive Director Carl MelaNov 14, 2017
In July 2017, Carl Mela of Duke University began his two-year appointment as MSI’s Executive Director. He is a data scientist best known for his work on the effects of marketing activity on brand equity as well as the role of the internet and new media on consumer and firm behavior.
What Marketers Are Talking About (October 26, 2017)Oct 26, 2017
New journal must-reads, detecting fake product reviews, engaging in emerging markets
Must-Reads from Sharon Shavitt, University of Illinois at Urbana-ChampaignOct 19, 2017
Reading list for marketers, curated by our Academic Trustees
In 10th Year, Immersion Brings Together Top Academics and Exceptional MarketersOct 19, 2017
On October 11-13, nearly 70 marketers gathered in Boston for MSI’s 10th annual Immersion conference. Since 2008 this event has engaged member company marketers in 1-1/2 days of interactive learning.
What Marketers Are Talking About (October 12, 2017)Oct 12, 2017
MSI welcomes new CEO Cheryl Cramer Toto