6 Marketing Experts on Marketing’s Data- and Technology-Driven Future [Videos]Jul 13, 2017
From our conference archives, six expert perspectives on marketing’s data- and technology-driven future.
What Marketers Are Talking About - June 29, 2017Jun 29, 2017
Kudos and the benefits of being "in the moment"
Managing in-store traffic flowJun 28, 2017
A Journal of Consumer Research study shows how changes in flooring can affect consumers’ perceptions of goal progress--and speed up or slow down their walking pace.
What Marketers Are Talking About - June 8, 2017Jun 22, 2017
What's new and newsworthy on the marketing front - from the Marketing Science Institute.
Top Journal Awards to 2017-19 ED Carl MelaJun 22, 2017
At the June 7-10, 2017 ISMS Marketing Science conference, 2017-19 Executive Director Carl Mela and coauthors received two top awards for their Marketing Science papers.