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6 Marketing Experts on Marketing’s Data- and Technology-Driven Future [Videos]

From our conference archives, six expert perspectives on marketing’s data- and technology-driven future.

Harvard’s John Deighton on the data-driven marketing ecosystem
John Deighton analyzes the data ecosystem that matches sellers to buyers at the individual level.
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What’s ahead for marketing research?
Insights from Scott McDonald (now ARF President) at 2014 Board of Trustees Meeting.
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Business-to-person marketing with IBM’s Jon Iwata
How IBM has embraced consumer expectations for personalization, responsiveness, and speed.
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Duncan Watts, Microsoft Research, on social influence
Analysis of Twitter data offers new insight on social media influencers.
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Marketing and the consumer IOT
What’s here and what’s ahead, with George Washington University’s Donna Hoffman.
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Marketing research’s revolution
How Bayesian statistics has transformed marketing research, with Ohio State’s Greg Allenby.
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DOWNLOAD FULL CONFERENCE REPORTS
Harnessing Marketing Analytics for Business Impact (UCLA, March 2017)
Data, Disruption, and the Transforming Media Landscape (New York University, February 2016)
Marketing Analytics in Data-rich Environments (San Francisco, July-August 2014)
Marketing Research and Analytics Revolution (Boston, April 2014)
Big Data (Massachusetts Institute of Technology, December 2012 )

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