2016 Clayton Competition Winners Announced

MSI is pleased to announce the results of the 2016 Alden G. Clayton Doctoral Dissertation Proposal Competition. The three winners and three honorable mention recipients were chosen from 75 submissions, and we are grateful to the many marketing scholars who generously contributed their time to serve as reviewers. (Top row: Zhuping Liu, Daniel McCarthy, Navid Mojir; bottom row: Abhi Bhattacharya, Lauren Grewal, Eunsoo Kim)


Zhuping Liu, University of Texas at Austin
Push and Pull: Targeting and Couponing in Mobile Marketing
Advisors: Vijay Mahajan and Frenkel ter Hofstede

Daniel McCarthy, University of Pennsylvania
Customer-Based Corporate Valuation: Modeling with Limited, Aggregated, Missing Data
Advisor: Eric T. Bradlow

Navid Mojir, Yale School of Management
A Structural Model of Organizational Buying: Innovation Adoption with Share of Wallet Price Contracts
Advisor: K. Sudhir


Abhi Bhattacharya, Indiana University
Market Share: Is It Valuable, and for Whom?
Advisor: Neil A. Morgan

Lauren Grewal, University of Pittsburgh
Essays Examining the Influence of Identity Congruency in Online and Offline Contexts
Advisors: Cait Lamberton and Andrew Stephen

Eunsoo Kim, University of Michigan
Social versus Economic Factors in Business Network Formation: An Empirical Analysis of the Multi-level Marketing Industry
Advisor: Puneet Manchanda

Started in 1984, the annual Alden G. Clayton Doctoral Dissertation Proposal Competition is intended to encourage doctoral work on topics of importance to the marketing community. Students submitted their dissertation proposals in August 2016, at a point when their dissertation work was no more than 50% completed; blind evaluations of each submission were solicited from outside academic experts.

We congratulate the finalists as well as the authors and thesis chairs/advisors of the many other fine submissions received.



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