5 Things I Know About Marketing – Wharton’s Barbara KahnApr 09, 2015
"Everything consumers do is based on their perceptions," says Wharton's Barbara Kahn. "It’s striking how powerfully you can change behavior based on just changing perceptions."
New Tools and Methods for MarketersApr 09, 2015
New technologies and creative thinking have converged to produce a host of new marketing research tools and methods that complement traditional marketing research techniques.
Journal Selections from MSI (April 2015)Apr 08, 2015
Ten impactful articles from the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science
Can TV Ads Be Too Entertaining?Apr 07, 2015
Face-tracking study looks at why, when, and how much to entertain viewers in TV ads.
Leveraging Customer HabitsApr 07, 2015
Why marketers should apply habit measures to customer purchase and promotion behaviors beyond repeat purchase.