Top Paper Makes the Case for Customer Engagement MetricsJan 22, 2015
"Taking the Customer’s Point-of-View: Engagement or Satisfaction?" by Bobby Calder, Mathew Isaac, and Edward Malthouse earned the 2014 MSI Top Download Award as the paper most downloaded by marketers and academics in its first year of publication.
Jeff Inman’s Journal Must-Reads from 2014Jan 12, 2015
J. Jeffrey Inman is Associate Dean for Research and Faculty and Albert Wesley Frey Professor of Marketing at the Katz Graduate School of Business at the University of Pittsburgh.
What Should Marketers Read? Academic Trustees Offer Their Choices from 2014Jan 10, 2015
At the end of 2014, we asked our Academic Trustees to review the past year’s journal articles and recommend a few must-reads for marketers.
Kusum Ailawadi’s Journal Must-Reads from 2014Jan 09, 2015
Kusum Ailawadi is the Charles Jordan 1911 TU’12 Professor of Marketing at the Tuck School of Business at Dartmouth College.
Katherine Lemon’s Journal Must-Reads from 2014Jan 09, 2015
Kay Lemon is Accenture Professor and chair of the Marketing Department at the Carroll School of Management at Boston College, and has been named MSI Executive Director for 2015-17.