What to Do When Your Product FailsFeb 27, 2015
Products will fail. So how can firm improve the outcome for customers and company?
What Marketers Are Talking About - February 2015Feb 26, 2015
What’s new and newsworthy on the marketing front—from the Marketing Science Institute.
5 Things I Know About Marketing – Duke’s Gavan FitzsimonsFeb 18, 2015
“Far more occurs outside of conscious awareness than most marketers would like to admit,” says Duke's Gavan Fitzsimons.
Insights from MSI - 2015 Issue OneFeb 17, 2015
For members only, Insights from MSI offers access to new research, ahead of journal publication. Each issue features managerial summaries of MSI working papers and other new reports.
How Likeable Moments Drive Video SharingFeb 13, 2015
Study of 120 online ads offers clues on how to maximize the viral potential of ad campaigns.