5 Things I Know About Marketing – Scott McDonald, The ARFJul 19, 2017
"Marketers often live inside their own brand bubble, imagining that consumers are paying much closer attention than, in fact, they are," says ARF President Scott McDonald. "At best, people are paying partial attention. . . . This is one of the reasons why advertising needs to be sustained."
6 Marketing Experts on Marketing’s Data- and Technology-Driven Future [Videos]Jul 13, 2017
From our conference archives, six expert perspectives on marketing’s data- and technology-driven future.
What Marketers Are Talking About - June 29, 2017Jun 29, 2017
Kudos and the benefits of being "in the moment"
Managing in-store traffic flowJun 28, 2017
A Journal of Consumer Research study shows how changes in flooring can affect consumers’ perceptions of goal progress--and speed up or slow down their walking pace.
What Marketers Are Talking About - June 8, 2017Jun 22, 2017
What's new and newsworthy on the marketing front - from the Marketing Science Institute.