New Tools and Methods for MarketersSep 12, 2014
New technologies and creative thinking have converged to produce a host of new marketing research tools and methods that complement traditional marketing research techniques.
Journal Selections from MSI (September 2014)Sep 12, 2014
Ten impactful articles from International Journal of Research in Marketing, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science
Insights from MSI - 2014 Issue 2Sep 11, 2014
For members only, Insights from MSI offers access to new research, ahead of journal publication. Each issue features managerial summaries of MSI working papers and other new reports.
What Works Best in Online Advertising?Sep 11, 2014
Marketers are turning over higher percentages of their budgets to online channels, but they face a confusing array of choices as well as conflicting evidence on what works best.
Why Retailers Are Key to New Product SuccessSep 11, 2014
“In the consumer packaged goods industry, manufacturers that develop and launch a great innovation can no longer be sure that it will also become a commercial success,” says Barbara Deleersnyder.