Top Ten Articles in 2014Dec 19, 2014
Which MSI articles were most-read in 2014? Here's our top ten list.
Katherine N. Lemon Named 2015-17 MSI Executive DirectorDec 12, 2014
Katherine N. Lemon of Boston College will be MSI Executive Director for 2015-17. She succeeds Kevin Lane Keller of Dartmouth College, and will begin her MSI appointment in July 2015.
New Tools and Methods for MarketersDec 10, 2014
New technologies and creative thinking have converged to produce a host of new marketing research tools and methods that complement traditional marketing research techniques.
What Marketers Are Talking About - November 2014Nov 25, 2014
What’s new and newsworthy on the marketing front—from the Marketing Science Institute.
MSI Closes Knowledge Gap on Marketers’ Top ConcernsNov 06, 2014
“Every two years, we go through a very thorough process to understand the research needs and knowledge gaps that cut across our member companies. Then we make sure we deliver," says Executive Director Kevin Lane Keller.