What Marketers Are Talking About - April 2014Apr 24, 2014
What’s new and newsworthy on the marketing front—from the Marketing Science Institute.
MSI Paper on “Social Media Intelligence” Wins Two AwardsApr 22, 2014
At the Spring MSI Trustees meeting, David Schweidel, Wendy Moe, and Chris Boudreaux were announced as the winners of two MSI awards for their paper, “Social Media Intelligence: Measuring Brand Sentiment from Online Conversations.”
Kevin Lane Keller Previews Upcoming ConferenceApr 17, 2014
“The multi-channel, multi-screen world is complex and fast-changing,” says Executive Director Kevin Lane Keller. “But we’re beginning to understand—both from practitioners’ experience and from academic research—the parameters of the marketing challenge. So the time seemed right to look at what we have learned, and what marketers might expect around the corner."
Why Brands Still Have PowerApr 17, 2014
Dartmouth Professor of Marketing Kusum Ailawadi has a special interest in the strategic interaction and balance of power between manufacturers and retailers.
Marketers’ Top Concerns Frame 2014-16 Research PrioritiesApr 15, 2014
With input from representatives of many of the world’s leading companies, MSI develops a research agenda that focuses academic attention on marketers’ top issues.