Five Things I Know About Marketing – General Mills CMO Mark AddicksOct 15, 2014
"You’ve got to have a great product first," says General Mills CMO Mark Addicks. "Start with the stuff that matters: the product and the larger experience around that product."
What Marketers Are Talking About - September 2014Sep 24, 2014
What’s new and newsworthy on the marketing front—from the Marketing Science Institute.
Five Things I Know About Marketing – Jim Trebilcock, EVP, Dr Pepper Snapple GroupSep 23, 2014
"I believe marketing’s role is to create positive agitation within the company to continue to improve, to seek new ways of satisfying a consumer or shopper. That to me is part of the magic and fun of being a marketer," says Jim Trebilcock.
New Tools and Methods for MarketersSep 12, 2014
New technologies and creative thinking have converged to produce a host of new marketing research tools and methods that complement traditional marketing research techniques.
Journal Selections from MSI (September 2014)Sep 12, 2014
Ten impactful articles from International Journal of Research in Marketing, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science