What Marketers Are Talking About - July 2014Jul 29, 2014
What’s new and newsworthy on the marketing front—from the Marketing Science Institute.
Dynamic Logos Move CustomersJul 28, 2014
Recent findings of note in the marketing journals
Mid-term Reflections from Kevin Lane KellerJul 17, 2014
In July, MSI’s 2013-15 Executive Director Kevin Lane Keller talked about the efforts and successes of the past 12 months and his goals for the coming year.
Investors Value Brands. Why Don’t Balance Sheets?Jul 07, 2014
Accounting might seem arcane and technical to marketers but accountants are evolving balance sheets to include brands and they are doing this without reference to marketers.
Surprising New Insights about How Consumers Search OnlineJun 20, 2014
A recent study finds that consumer search for durable goods is more extensive, focused, and informative of choice than is commonly reported, suggesting new strategies for marketing intervention.