What Marketers Are Talking About - February 2017Feb 16, 2017
What's new and newsworthy on the marketing front - from the Marketing Science Institute
Most-downloaded Paper Offers Framework to Understand and Manage Customer ExperienceFeb 10, 2017
"A Framework for Understanding and Managing the Customer Experience" by Arne De Keyser, Katherine Lemon, Philipp Klaus, and Timothy Keiningham earned the 2016 MSI Top Download Award as the MSI working paper most downloaded by marketers and academics in its first year of publication.
In Memoriam: Katherine E. JoczFeb 08, 2017
Kathy Jocz, longtime former MSI staff member and friend to many in the MSI community, died on February 5, 2017.
What Marketers Are Talking About - January 2017Jan 31, 2017
What Marketers Are Talking About - January 2017
Marketing in the Real-Time FutureJan 25, 2017
Uncertainty was in the air on November 10, 2016, when marketing executives and academics came together for MSI’s Board of Trustees Meeting in San Francisco. How can marketers prosper, and prepare for what(ever) lies ahead?