What Marketers Are Talking About - January 2016Feb 04, 2016
What’s new and newsworthy on the marketing front—from the Marketing Science Institute.
What Should Marketers Read? Our Academic Trustees’ Choices from 2015Jan 09, 2016
At the end of 2015, we asked our Academic Trustees to review the past year’s journal articles and recommend a few must-reads for marketers
How Board-level Marketing Experience Improves Firm ValueJan 08, 2016
Marketers can help convert knowledge about consumers, competitors, and the market into successful strategies.
Insights from MSI - 2015 Issue ThreeJan 07, 2016
For members only, Insights from MSI offers access to new research, ahead of journal publication. Each issue features managerial summaries of MSI working papers and other new reports.
Funding Initiative Aims to Develop New CX Tools and InsightsJan 07, 2016
“Managers are faced with an overwhelming set of issues and challenges relating to customer experience. They need empirically-based guidance for best practices and new approaches to customer experience management today,” noted Executive Director Kay Lemon.