Mobile Diaries in Marketing ResearchAug 29, 2016
Diaries can capture what metered measures miss.
Detecting Customer Milestones in Cross-channel DataAug 29, 2016
New method extracts timely customer knowledge in big data.
How Customers Feel about Your Data PracticesAug 25, 2016
And what companies can do about it
Why Firms Should Invest in Social MediaAug 25, 2016
Firm content on social media strengthens the effect of TV and email marketing.
What Marketers Are Talking About - August 2016Aug 19, 2016
What's new and newsworthy on the marketing front - from the Marketing Science Institute.