What Marketers Are Talking About (February 2014)Feb 24, 2014
What’s new and newsworthy on the marketing front—from the Marketing Science Institute.
Why Neighborhoods Matter for Online RetailersFeb 21, 2014
Consumers often learn from people in their neighborhoods about product attributes that cannot be fully verified prior to first purchase.
Employee Behavior Can Build Your BrandFeb 21, 2014
Aligning frontline service employee behavior with brand positioning can positively affect customers' responses, especially for new or unfamiliar brands.
How Price-Quality Judgments Differ across CulturesFeb 21, 2014
Consumers with a more interdependent (vs. independent) cultural self-construal tend to think more holistically about the inter-relationship among product elements and therefore are more likely to use price information to judge quality.
New Tools and Methods for MarketersFeb 21, 2014
New technologies and creative thinking have converged to produce a host of new marketing research tools and methods that complement traditional marketing research techniques.