Insights from MSI - 2016 Issue 1May 25, 2016
For members only, Insights from MSI offers access to new research, ahead of journal publication. Each issue features managerial summaries of MSI working papers and other new reports.
A Better Way to Measure Ad EffectivenessMay 25, 2016
A new "ghost ad" approach, implemented via the Google Display Network, offers more accountability for advertising spending.
The Value of Device-Switching CustomersMay 25, 2016
Investing in mobile can pay off later, in conversion on fixed devices.
What Are the Right Benchmarks for Your Social Media Metrics?May 24, 2016
Perceptual mapping provides a more nuanced "voice of the customer."
The Benefits of Ambidextrous SalespeopleMay 24, 2016
New study with implications for salesforce management