Q&A with Executive Director Carl MelaNov 14, 2017
In July 2017, Carl Mela of Duke University began his two-year appointment as MSI’s Executive Director. He is a data scientist best known for his work on the effects of marketing activity on brand equity as well as the role of the internet and new media on consumer and firm behavior.
Must-Reads from Sharon Shavitt, University of Illinois at Urbana-ChampaignOct 19, 2017
Reading list for marketers, curated by our Academic Trustees
In 10th Year, Immersion Brings Together Top Academics and Exceptional MarketersOct 19, 2017
On October 11-13, nearly 70 marketers gathered in Boston for MSI’s 10th annual Immersion conference. Since 2008 this event has engaged member company marketers in 1-1/2 days of interactive learning.
Curations from Our Academic TrusteesOct 06, 2017
Each month we feature a new reading list and commentary from one of our Academic Trustees – the best thinkers, teachers, and researchers in marketing today.
MSI Welcomes New CEO Cheryl Cramer TotoOct 05, 2017
On October 1, Cheryl Cramer Toto joined MSI as incoming President and CEO. She succeeds Marni Zea Clippinger, who is retiring in December after thirty years of distinguished service and leadership at MSI.