What Marketers Are Talking About - July 2016Jul 27, 2016
What's new and newsworthy on the marketing front - from the Marketing Science Institute
Marketing Assets and Firm ValueJul 21, 2016
In a meta-analysis based on 83 studies, Alexander Edeling and Marc Fischer make the case for marketing investment (from Empirical Generalizations about Marketing Impact, 2nd ed.).
Why Marketers Aren’t Ready for the IoTJul 14, 2016
Sam Ransbotham is among the data analytics experts speaking at MSI’s September 30 conference, “Marketing in the Consumer Internet of Things.” The conference is aimed at marketers who want to get ahead of what many see as a coming revolution in the way firms and consumers interact
Gordon Wyner Becomes MSI Research DirectorJul 13, 2016
In July Gordon A. Wyner, Partner, Millward Brown Analytics, became Research Director of the Marketing Science Institute. He succeeds Ross Rizley, who was MSI’s Research Director from 2001 until July.
World Bank Research Team Wins Practice Prize AwardJul 11, 2016
The 2015-2016 Gary Lilien ISMS-MSI Practice Prize Award competition took place June 17 at the INFORMS Society for Marketing Science Conference in Shanghai.