Journal Selections from MSI (March 2014)Mar 10, 2014
Features 11 impactful articles that are noteworthy for their managerial relevance, from Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, and Marketing Science.
What Marketers Are Talking About (February 2014)Feb 24, 2014
What’s new and newsworthy on the marketing front—from the Marketing Science Institute.
Why Neighborhoods Matter for Online RetailersFeb 21, 2014
Consumers often learn from people in their neighborhoods about product attributes that cannot be fully verified prior to first purchase.
Employee Behavior Can Build Your BrandFeb 21, 2014
Aligning frontline service employee behavior with brand positioning can positively affect customers' responses, especially for new or unfamiliar brands.
How Price-Quality Judgments Differ across CulturesFeb 21, 2014
Consumers with a more interdependent (vs. independent) cultural self-construal tend to think more holistically about the inter-relationship among product elements and therefore are more likely to use price information to judge quality.