Top Marketers’ Questions Drive MSI InitiativeJun 17, 2015
Understanding the customer experience and marketing analytics top the list of priorities for the Fortune 500 marketers who are MSI member company Trustees.
Insights from MSI - 2015 Issue TwoJun 12, 2015
For members only, Insights from MSI offers access to new research, ahead of journal publication. Each issue features managerial summaries of MSI working papers and other new reports.
Connecting Inter-firm Teams for Better Customer SolutionsJun 12, 2015
Novel insights based on social network theory
How Free Digital Products GrowJun 12, 2015
As "free" becomes a dominant model, what does this mean for marketers?
Multi-feature Product Usage Offers Marketing OpportunityJun 12, 2015
Customer usage data can help firms improve product utility and maximize revenues.