Mid-term Reflections from Kevin Lane KellerJul 17, 2014
In July, MSI’s 2013-15 Executive Director Kevin Lane Keller talked about the efforts and successes of the past 12 months and his goals for the coming year.
Investors Value Brands. Why Don’t Balance Sheets?Jul 07, 2014
Accounting might seem arcane and technical to marketers but accountants are evolving balance sheets to include brands and they are doing this without reference to marketers.
Surprising New Insights about How Consumers Search OnlineJun 20, 2014
A recent study finds that consumer search for durable goods is more extensive, focused, and informative of choice than is commonly reported, suggesting new strategies for marketing intervention.
What Marketers Are Talking About - June 2014Jun 18, 2014
What’s new and newsworthy on the marketing front—from the Marketing Science Institute.
Five Things I Know About Marketing - UCLA’s Dominique HanssensJun 13, 2014
"Technology changes fast, but consumer behavior actually changes slowly," says UCLA's Dominique Hanssens. "The elements of the marketing mix remain very powerful."