What Marketers Are Talking About - November 2013Nov 26, 2013
What’s new and newsworthy on the marketing front—from the Marketing Science Institute.
Mining the gold of social TV dataNov 26, 2013
University of Pennsylvania’s Shawndra Hill has conducted some of the first academic studies that link social media strategies to online content and sales in real time.
New Releases - November 2013Nov 21, 2013
Working papers and other recently released reports from MSI's online library.
The Surprising Social Benefits of Digital Content InteractionsNov 20, 2013
Interacting with others in social media makes people feel more connected to others, and recent research by George Washington University professors Donna Hoffman and Thomas Novak shows that interactions with digital content can have a similar effect.
Why Marketers Should Aim for “Ordinary” InfluencersNov 18, 2013
For all the attention devoted to “influentials,” consumers with merely average influence may offer a better investment for marketing dollars, according to a study of Twitter data coauthored by network science pioneer Duncan Watts.