Why Brands Still Have PowerApr 17, 2014
Dartmouth Professor of Marketing Kusum Ailawadi has a special interest in the strategic interaction and balance of power between manufacturers and retailers.
Marketers’ Top Concerns Frame 2014-16 Research PrioritiesApr 15, 2014
With input from representatives of many of the world’s leading companies, MSI develops a research agenda that focuses academic attention on marketers’ top issues.
Why Inventory Showrooms Benefit Internet RetailersApr 06, 2014
A new study based on data from WarbyParker.com shows that giving customers better “fit and feel” product information can deliver substantial demand- and supply-side benefits.
Gleaning Marketing Insights from Brain DataMar 31, 2014
Can measures of brain activity provide new insights that go beyond the findings of other methods of consumer research?
What Marketers Are Talking About - March 2014Mar 20, 2014
What’s new and newsworthy on the marketing front—from the Marketing Science Institute.