Most-downloaded Paper Tackles Marketing ROI “Ambiguity”Feb 10, 2016
“Marketing Return on Investment: Seeking Clarity for Concept and Measurement” by Paul Farris, Dominique Hanssens, James Lenskold, and David Reibstein earned the 2015 MSI Top Download Award.
5 Things I Know About Marketing – GE’s Sean BurkeFeb 10, 2016
"More than ever, marketing must solve for speed and scale," says GE's Sean Burke. "We have to be faster in everything we do. Our customers expect that."
What Marketers Are Talking About - January 2016Feb 04, 2016
What’s new and newsworthy on the marketing front—from the Marketing Science Institute.
What Should Marketers Read? Our Academic Trustees’ Choices from 2015Jan 09, 2016
At the end of 2015, we asked our Academic Trustees to review the past year’s journal articles and recommend a few must-reads for marketers
How Board-level Marketing Experience Improves Firm ValueJan 08, 2016
Marketers can help convert knowledge about consumers, competitors, and the market into successful strategies.