New ED Kay Lemon Receives 2015 Lovelock AwardAug 18, 2015
MSI Executive Director Katherine Lemon was awarded the 2015 “Christopher Lovelock Career Contributions to the Services Discipline Award.”
Services Marketing Expert Valarie Zeithaml Maps Product-to-Customer TransitionAug 14, 2015
Moving from a product to a customer focus can offer big payoffs—financial growth, improved customer satisfaction, differentiation—but many companies struggle with the transition.
What Marketers Are Talking About - July 2015Jul 30, 2015
What’s new and newsworthy on the marketing front—from the Marketing Science Institute.
What Makes a Marketer Future-Ready?Jul 14, 2015
What skills will marketers and market researchers need in the future? The question looms large as marketers respond to evolving technologies, and fast-changing customers and markets.
MSI Welcomes 2015-17 MSI Executive Director Katherine N. LemonJul 01, 2015
On July 1, Katherine N. Lemon begins her two-year appointment as MSI’s Executive Director for 2015-17, succeeding Kevin Lane Keller of Dartmouth College.