Marketing Science Institute - MSI.
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Executive Directors Council

MSI Executive Directors oversee the quality and content of MSI-sponsored research and facilitate the matching of research interests between MSI’s corporate members and academics. After completing their term, they continue to serve MSI as members of the Executive Directors Council.

Ruth N. Bolton
Arizona State University

George S. Day
University of Pennsylvania

Rohit Deshpandé
Harvard Business School

John U. Farley
Dartmouth College

Stephen A. Greyser
Harvard Business School

Dominique Hanssens
UCLA

Kevin Lane Keller
Dartmouth College

Donald R. Lehmann
Columbia University

Leigh McAlister
University of Texas at Austin

David B. Montgomery
Stanford University

David J. Reibstein
University of Pennsylvania

Richard Staelin
Duke University

Louis W. Stern
Northwestern University

Frederick E. Webster, Jr.
Dartmouth College

Russell S. Winer
New York University